So, you’re quite worried these days over the fate of your shoe business? The sales have gone down, the customers have lost the interest and your operations are into losses? Well, these are some of common problems faced by entities across industry verticals and yours one is no different. But yes, you have to find the root cause of the problem plaguing your once-flourishing shoe shop.
You never get enough of a good pair of shoes! How many times have you hold the footwear that you recently bought from an online retail store and though– ‘I wish the sole were different’ or ‘I wish the fabric was different’ or “It sucks that the color I wanted was not available in this design.’ With hundreds and hundreds of online stores selling the same stuff, competition is tough and many customers are left with limited options, if they are particularly looking for something unique and different.
At one stage in 2015, Adam Wilkins had lost all hopes of reviving his shoe business. He had reasons to worry as the once-flourishing business had suddenly stopped delivering profit and in fact, it ran into losses. His online shop, which attracted a great number of buyers not long ago, was finding it hard to generate any interest of late.
Buyers simply did not turn up at his online store and as a result, the sales plummeted to a great depth. Adam tried to revive the business by investing in more stocks, but this too did not yield any favourable results. Disappointed and dejected, he decided to consult experts or seek guidance from industry experts. Continue reading