For a business, the foremost priority should be to cater to their existing customers and continue to be in the lookout for new ones. This is even more important at a time when the levels of competition are intensifying a great deal in the digital world. Similarly, innovation is the key to staying ahead of the curve and keeping pace with the tides and times. So, e-shops or online stores dealing with t-shirts or apparel need to evolve and become able to live up to the expectations of their audience.
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