Tony Close, in his mid-20s, is a huge sports buff. He regularly attends live sporting events to cheer their favourite teams and players up. He’s a regular fixture at tennis and baseball matches, egging players on, shouting and screaming his lungs out and enjoying his time there. He loves sporting a baseball cap and we never wears the same design ever again!
Surprised? Don’t do, as this does not cost his a bomb and after all, why to be stuck up with just the same design. Wearing the same cap to every match get boring, does not it? He’s young, energetic and someone who loves to flaunt his style to the world. And the option of product designing has given a kind of liberty not available earlier.
So, you are worried over the dwindling sales and customers’ lack of interest in your t-shirt business? More so, are you finding it hard to keep the operations running and flourishing against the backdrop of challenges that are eating into the business across verticals?
Well, this is surely not the time to press the panic button and rather look for ways that can revive the fortunes of your business. Even when the sales are not as good as it were a few years ago, you should hang in there and wait for the good times to return.
So, what would you do to give your shoe business more prospects? Will you boost your product range? Offer discounts? Or, allow buyers more options with their purchase?
The first two plans seem outdated in a time when the concept of product designing has taken off in that big manner. Well, you should look to give buyers more options and choices as this will help a great deal for sure.
What would you do buy a trendy t-shirt? Chances are, you would visit online, explore apparel stores, browse through their range and then select the product. This is how we get the shirt even without leaving the cosy comfort of our home. We save a lot of time as we needn’t visit the market and do all this in real sense.
Clearly, the internet has changed the way we do shop and for the good. Glitches are still there – what would you do when the kind of t-shirt you look is not available anywhere on the internet? Would you feel disappointed at not finding the product at your favourite store? In such cases, most of us resort to compromise.
Peter Browne was a worried man two years ago. His t-shirt business had run into losses with no way-out in sight. The sales had plummeted to a new low in the wake of dwindling interests shown by visitors in the site.
The stock was lying unused and the operations seemed destined to be shut off sooner rather than later. He repented being an entrepreneur, given the bleak future ahead.